In this episode we talk about Bonnie’s signature Life Brief formula to become clear on how to navigate a crisis or life obstacle. Bonnie shares how The Life Brief saved her marriage twice, helps her raise her four children and balance a full time job. We explore the need for curiosity as a route to bring yourself out of the trenches of your own life and create a Life Brief rooted in action and clarity.

Bonnie Wan:
Author and Creator of The Life Brief
Partner, Head of Brand Strategy, Goodby Silverstein & Partners Adage’s 2022 Chief Strategy Officer of the Year
Bonnie Wan is reimagining the reach and role of strategy for brands as well as everyday people.
As creator, author, and teacher of “The Life Brief,” Bonnie helps people live with greater clarity, creativity and courage by teaching them how to write briefs for their lives. “The Life Brief” has evolved from an agency talk into a workbook and workshops at Apple, SXSW, Accenture, Change.org, Goop, and Jane Goodall’s Activating Hope Summit. Bonnie has signed a major book deal with Simon & Schuster to publish The Life Brief book in January of 2024. Bonnie lives in San Anselmo, California, with her husband, four kids and Charlie the dog.