In this episode of the Wise Woman podcast, Erin Doppelt interviews Rose-Marie Swift, the founder of RMS Beauty. Rose-Marie shares her journey from a childhood in Canada to becoming a renowned makeup artist and entrepreneur. She discusses her health challenges that led her to create a clean beauty brand, emphasizing the importance of intuition and authenticity in business. The conversation covers the birth of RMS products, advice for aspiring entrepreneurs, healthy living, and the future of RMS Beauty.

Bio: A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty.

Takeaways:

• Rose-Marie's journey into the beauty industry began with her childhood experiences in Canada.
• Health challenges prompted Rose-Marie to create RMS Beauty, focusing on clean ingredients.
• Intuition plays a crucial role in Rose-Marie's decision-making process.
• The first RMS product was the eye polish, followed by the iconic Living Luminizer.
• Rose-Marie emphasizes the importance of trusting one's gut and intuition in business.
• She encourages aspiring entrepreneurs to stick to their vision despite external opinions.
• Healthy living is a core principle for Rose-Marie, influencing her diet and lifestyle choices.
• RMS Beauty is committed to using natural ingredients and avoiding harmful chemicals.
• Rose-Marie's products are designed to enhance natural beauty rather than mask it.
• The future of RMS Beauty includes new product developments with a focus on clean ingredients.

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